Overseas consumers are more enthusiastic about barbecue. With the arrival of the barbecue season, there will be an explosive market demand for BBQ peripheral products, such as barbecue grills, barbecue racks, barbecue sauce, tin foil, etc. On Amazon, the ranking of the hot search term “rolling grill basket” jumped from 110,000 to 10,000 in just half a month, a surge of 100,000+, which shows how popular it is. Predictably, a number of grill brands are also considering it as a new product to add to their list of offerings.
Growing Market
Barbecue has become a kind of culture overseas. It can not only be used for leisure activities such as barbecue, but also a relaxed and pleasant social activity scene. Almost two-thirds (64%) of U.S. adults own a grill or smoker, and more than seven in 10 (72%) Canadian adults own a grill or smoker, according to the HPBA (Heart, Patio, and Barbecue Association). Late spring and early summer (March to May) every year is the peak season for sales of barbecue grills, grills and other barbecue appliances.
On TikTok, the browsing volume of topics with barbecue as the theme is very high. At present, # bbq topic views have reached 19 billion times, # barbecue topic views have reached 3.7 billion times, and # bbqfood topic views have reached 940 million times.
(Screenshot from TikTok)
A grill is a must-have for many young people on a barbecue or camping trip. The new rolling grill has recently become popular overseas. According to Google Trends data, since April, the search interest for rolling grill has fluctuated and reached a peak of 100 on April 30.
Based on Google search data, it can be determined that rolling grill basket is still in the early stages of its product lifeline (data source from semrush). It may be a good idea to list rolling grill basket as a potential new product now.
The rolling grill is a versatile cooking tool for grilling a variety of foods such as vegetables, seafood and meat. This grill uses a unique drum design that can easily flip food alternately while cooking, so that the surface of each ingredient can be evenly heated and roasted to prevent sticking or burning, and the drum design can prevent ingredients from falling and contaminating the grill, making it ideal for use on open flames.
Recently, on Amazon, the search index for rolling grills has continued to soar. The data shows that on April 28, the ranking of “rolling grill basket” rose from 115,698 to 56,269 in the search word list on Amazon’s US site, an increase of nearly 60,000 positions, and has continued to rise since then. As of May 6, Hugo’s cross-border query found that the ranking of “rolling grill basket” in Amazon’s US website has been raised to 21,205 (the ranking once reached 12,916 on May 1). In about half a month, the ranking of the rolling grill has risen by 100,000+, which is quite rapid.
Infringement risk
Rolling grills are gaining momentum, but in fact there is a risk of infringement, and many products have already applied for patents. It is understood that the rolling grill under the brand BBQ Dragon on Amazon has both the copyright of the independent station and the US patent design, the US appearance copyright: USD863884S.
On the independent website of BBQ Dragon, Hugo found this rolling grill across the border, priced at $44.99. In the description of BBQ Dragon’s official website, no more flipping by hand is a major feature of the rolling grill, because the drum design means that there is no need to manually flip the food. Having to flip large amounts of food while grilling can be tedious. This grilling tool makes grilling easy and efficient. Simply fill the basket, click to close, place it on the grill, and turn it often while wearing heat-resistant mitts.
In addition to USD863884S, there is also a U.S. invention patent, patent number: US5497697A, which is currently invalid for the rolling grill that can be found on the U.S. site.
If you observe carefully, you will find that the pictures of rolling grills on various platforms have many similarities, some are even exactly the same, and no one can tell who is infringing. But if you want to put the rolling grill on the shelf now, it is recommended to pay attention to the patent issue and ask the manufacturer whether it can avoid risks. If it is put on the shelf directly, the chance of patent infringement is too high.
Of course, if you have a certain design ability, micro-innovation around the rolling grill is also a way. In the post-epidemic era, the barbecue market, which represents human fireworks, will also recover and generate new business opportunities. The explosion of rolling grills has shown us that overseas consumer demand is gradually recovering.
On May 5, the World Health Organization announced that the new crown epidemic no longer constitutes a “public health emergency of international concern” and lifted the highest level of alert that was raised on January 30, 2020. In the following weekends and holidays, more and more people choose to have picnics, which will further drive the expansion of the barbecue appliance market. According to The Business Research Company, the global barbecue appliance market will grow from US$22.09 billion in 2022 to US$26.58 billion in 2023, with a compound annual growth rate of 20.3%, and will grow to US$51.54 billion by 2027.